Before you watch the video, please see the picture.
Picture 1: The stance.
Since this is a conventional deadlift, the stance is a hip width stance. The center of the foot is exactly under the bar. Shin to bar is not the right concept. You'll know why as you read further.
Picture 2: Grip.
The grip that you see here is called a dead grip. One arm is supinated (under the bar) and the other is pronated (over the bar). This gives a very strong hold. People who are comfortable with a normal grip are good to go as long as they feel strong.